Content and Screens

Content and Screens;

         Many businesses may have existing screens in place which make digital signage extremely easy and affordable to implement. If you do need to purchase a display careful consideration should be given when choosing the size, brand and whether you want a Plasma or LSD. Location is also important for maximum impact and wall mounting under most circumstances is recommended. Thought also should be given to whether you want the display to be mounted horizontally or vertically depending on the room dimensions and the content you intend on displaying.

         Ongoing time and effort should be spent to insure your digital signage content is always current and fresh. The time and effort spent on keeping the screens current vary greatly depending on their application. Some digital signage is text based and thus straightforward to update. Some medium and larger companies or franchise-based businesses will have marketing material already available to them that can be conveniently used by your digital signage network. In retail, the product lines you carry will often have marketing material not only available to you but product reps will often pay for screen time. Ad based networks are also convenient in regards to content in that each advertiser is responsible for their own visual Ads, giving you a finished product to upload.

        Lastly the small independent businesses will arguably spend the most time on creating their own original content. As part of our training we help these small businesses by first introducing them to stock photo and imagery sites where you can pick through an endless catalogue of professional imagery for your displays and purchase them for as little as one dollar each! We then show you user friendly, free web-based photo editing sites so you can take your stock imagery and customize them with text and graphics in minutes. Easily maintain your own screens and insure your displays are striking, effective and current, as well as affordable. If you'd rather have us maintain your screens or you need assistant creating professional looking templates so you can just edit the text we can help with that as well.